Renowned Cycling Retailer Pays Homage to Chapel Hill Roots

Renowned Cycling Retailer Pays Homage to Chapel Hill Roots

Performance Bicycle’s CHCB line tips its hat to the place where all their success began.

SHARE
Screen Shot 2015-11-04 at 11.38.50 AM
Some pieces from the fall collection, modeled outside The Baxter.

This story originally ran in our November 2015 issue.

Cyclists as far away as Austin and Seattle may not
know it, but when they suit up in casual pieces from Performance Bicycle’s CHCB line, they’re paying tribute to our hometown. Founded in Chapel Hill in 1982, the country’s largest cycling specialty retailer unveiled the CHCB line – named for Chapel Hill and Carrboro – earlier this year. Their expanded second collection just hit stores nationwide.

It all started because employees at Performance Bicycle, many of them avid cyclists themselves, recognized that not every rider wants to run to the grocery store or grab a post-ride beer wearing neon bike shorts. “Cycling is a social event for a whole lot of people, and standing around socializing in form-fitting lycra is awkward,” says Product Manager Zach Terry. He and the rest of the team set out to make an apparel line that’s both fashionable and functional. Because everything from polos and henleys to the shorts were designed by cyclists for cyclists, they were made from performance fabrics that stood up to rigorous testing out on the road. Features like pockets for essentials and locking zippers mean your ID and cash won’t slip out on your ride to Beer Study.

But with muted colors, patterns like herringbone and asym- metrical reflective strips that add a subtle graphic element, the collection is both sporty and stylish. (Even non-cyclists might want to wear the perfect-for-layering pieces to yoga class.) Product Developer Alicia Landis says of the line, “It’s something that we wanted to wear before and after our ride. We took a lot of inspiration from our own clothes that we wear and people we see around town.”„

What’s In a Name?

  • – Graham Henley Long Sleeve Jersey – North Graham Street is the home of some Performance favorites like Beer StudyThe Baxter and the bike co-op, The ReCYCLEry.
  • Screen Shot 2015-11-04 at 11.32.05 AM
  • – Libba Hooded Long Sleeve Jersey – This teal hoodie got its name from the Libba Cotten Memorial Bike Path that connects Chapel Hill and Carrboro near South Merritt Mill Road.
  • – Weaver Hooded Long Sleeve Jersey – The men’s darker blue hoodie was named after Weaver Street Market.
  • – Shetler Jacket – Andrew Shetler, one of the mechanics at the former Performance Bicycle shop in Carrboro, was the namesake for this jacket.