No more squeezing, spraying or slathering on that sunscreen. BlokRok – founded by Chapel Hill native Arianna Megaro – is here to save the day. After spending too much time getting sunburned at the beach during her undergrad years at the College of Charleston, East Chapel Hill High School graduate Arianna came up with a plan to combat the stickiness and mess of the typical sunscreen application. Inspiration also came from her father, who had been diagnosed with skin cancer in the beginning stages of BlokRok’s production. “He knows that he got burned too often [growing up],” Arianna says, “because he hated putting on sunscreen – which he used, but not often or carefully enough.”
Research led Arianna to discover that her father wasn’t alone – according to the American Academy of Dermatology, the majority of Americans are not regularly using sunscreen. With that in mind, she set out to create a product that would make the process of applying sunscreen easier and more effective, preferably without greasy hands. Arianna and her design team spent two years developing BlokRok, a 5.2 oz refillable bottle with a dimpled silicone roller surface for quick and controlled lotion coverage.
Since her initial idea, she has developed another product called the Bottle Rok-It which is designed to attach directly to most threaded-top lotion bottles. Arianna says the response from users has been very positive and overwhelming: “Moms are thrilled to avoid the dangers and mess of spray sunscreens and the drudgery of putting lotion on kids,” she says. “I heard from a former professional baseball player who was recently diagnosed with skin cancer and claims to be a ‘Bottle Rok-It customer for life.’”