Ashley Dayer — Why Conservation Needs Social Science: Understanding Human Behavior
Solutions to our bird conservation challenges require changing human behavior rather than changing bird behavior. To effectively engage people — including private landowners, policymakers, average citizens, and cat owners — in conservation, we must understand human behavior and its drivers. Dr. Dayer will describe how the social sciences are advancing the understanding of human dimensions of bird conservation. She will share a case study about early successional habitat conservation on private lands and discuss how social science information is best applied to design effective conservation strategies and projects.